The Social PR Consultancy is a boutique PR consultancy specialising in helping organisations bridge the divide betwen how they have traditionally communicated with their customers, citizens and stakeholders how those audiences now want to, and expect to, be able to engage with them.
Whilst we pride ourselves in developing communication strategies for our clients that incorporate the very latest thinking and practices in online engagement and marketing, we uniquely combine this with more than 15 years of solid, traditional community and corporate public relations / communication experience.
We have experience in nearly every aspect of public relations you can imagine: From generating publicity, managing events, negotiating strategic sponsorships and partnerships to developing and implementing issues management policies, stakeholder engagement, internal and employee communication as well as building, maintaining and managing brand reputation.
An overview of some of our public relations services available to our clients include:
Strategic communication plans
We work closely with each of our clients to intimately understand their organisation or business and its key success drivers to determine, develop and refine communication objectives that are intrinsically linked to the strategic goals of the organisation.
The communication objectives form the basis of our strategic communication plans which are evaluated, and adapted if necessary, on a regular basis to ensure the communication activity is returning the maximum benefit on investment. This is a vitally important element of our strategic communication planning process, particulary in today’s rapidly evolving media and digital space. The strategic communication plan includes tangible, measurable goals and an agreed set of metrics for measuring success.
Stakeholder relations and engagement
We help organisations identify key stakeholders, understand their needs and create strategies to engage with them in order to develop mutually beneficial relationships.
Reputation and brand management
Ensuring the reputation of your organisation or brand meets the reality.
Profile building and management
We have worked with many organisations and key executives to ensure their public profile is representative of the position they hold and help them achieve their key objectives. We create tailored strategies for each individual based on key strategic objectives that may include tactical activities such as speaking opportunities, round-table events, publicity, thought-leadership opportunities and strategic partnerships.
Publicity and media liaison
Whilst there is more to PR than just publicity and media liaison, our consultants have excellent media contacts and a keen understanding of what makes news. We work hard to ensure our clients stories have their place in an incresingly competitive media landscape.
Issues monitoring and management
We have a proven track record in understanding and plotting the range of issues that can adversely affect an organisation, setting up tools to monitor these issues, undersanding when an issue requires action and developing strategies to manage such situations.
Strategic partnerships including sponsorships
Our consultants understand the benefits of mutually beneficial strategic partnerships and we work closely with clients to develop these key relationships.
From exclusive thought leadership lunches, round-table events and opening night galas to product launches, press conferences and managing international media and photographers at national and global events, our consultants have many years experience in event mangagement and planning to ensure our clients events are a success and deliver a positive return on investment.