The Social PR Consultancy

It’s been a while since I’ve given a #FollowFriday and I usually suggest good Twitter accounts to follow directly on Twitter, but 140 characters doesn’t give much room to argue my case – and this one is really important.

Philanthropy can be hard when economic times are tough but this is something you can do that won’t cost you anything.

I’m suggesting you follow @jodileefdn because

- only 1 in 10 Australians knows about bowel cancer screening

- bowel cancer affects anyone at any age

- it’s a simple thing you can do that costs nothing

- more followers = more awareness = more early detection = less lives lost to bowel cancer

- you will be inspired by the lengths some The Jodi Lee Foundation supporters go to help the cause

Many will know  The Jodi Lee Foundation is one of our clients but most might not know the extent of its achievements since it formed just over a year ago.

The foundation’s goal is simple - encourage Australians to get screened for bowel cancer because

- 5000 Australians will die this year from bowel cancer

- Bowel cancer is 90% curable if caught early

- Often there are no symptoms

- The test is simple, non-invasive, can be done at home and only costs about $40.

Since its formation, The Jodi Lee Foundation has:

- Established Australia’s first ever corporate bowel cancer screening program

- Assisted 4 people (including one 28 year old) to identify pre-cancerous growths in their bowel and receive preventative treatment. You can read their stories here.

- Raised more than $750,000 – mainly through incredible dedication by participants in events like this:

• Teams run in the New York Marathon for the last 2 years
• Hosted 2 x Ride for the Little Black Dresses (see video of the latest team of 21 cycling up Mt Buller below)
• Hosted numerous Little Black Dress Parties

Ride For The Little Black Dress – Mt Buller – 2012 from The Jodi Lee Foundation on Vimeo.

One in 12 Australians will develop bowel cancer this year – please follow @jodileefdn to help make sure they are detected early enough to save their lives